Our Product Story

Everything can be made with machines but nothing compares to something made with hands and the heart. 

Our selections focus on products with story that are rich with character and detail. Whether you choose our curated pieces as a design statement or understated element, with or without perfection, we have something for everyone. Our hope is that wherever you are, our products that are full of intangible values, once in your home, will make it look and feel distinct from any other and you find a way to love the home you are in. 

Our Artisan Villages

Craftsmanship appeared long before Vietnamese society began to organise itself into villages. After Emperor Ly Thai To moved the Imperial Court from Hoa Lu to Thang Long on the banks of the Red River in 1010, several villages began developing craft activities. Each craft village has its own know-how which has been passed down from generation to generation. Now you can have the products made with thousands of years old traditional skills delivered directly to your doorstep. 

We are proud to be the helping hand connecting you and our artisans, introducing Vietnamese artisan villages to the world.

Our Natural Resources

Bamboo, rattan, seagrass and other raw materials used in handicrafts production are an important part of Vietnam's natural capital. Practising greening handicrafts value chain allows us to pass on the wider ripple effects to our community and beyond while minimising the chemical compounds being brought into your home.

From the cultivation and collection of raw materials, we promote resource efficiency and sustainable production method in artisan workshops by taking only the level of resources needed and extracting maximum value-added from them, our precious natural can be protected, at the same time development can be made sustainable, resilient and inclusive. 

Women Empowerment

Carrying the longing to honour and preserve our traditional and cultural values manifested through the meticulous hands of Vietnamese women in general and ethnic minority women in particular, we proudly work with local authorities in our traditional craft villages to run workshops and establish an artisan community where women are cherished for their exceptional skills and beauty. Their dedication woven into each traditional handcrafted products is hence acknowledged, encouraged and maintained.

Youth Empowerment

The workshops also aim at encourage the unemployed young workers in the craft villages who struggle to find jobs in urbanised areas to inherit their traditional craft skills and envision endless opportunities to find markets for their handmade products, to get out of poverty while preserving the intangible cultural heritage.